Admin

Are 5-Star Hotels in South Africa Heading in a Positive Direction?

The outlook for the 5-Star hotel market in South Africa is looking brighter, says Joop Demes, CEO of Pam Golding Hospitality, particularly when viewed against the backdrop of global uncertainty. “As far as many of us can remember, Europe’s financial f... Read >

Choosing The Right Design Consultants

We are all blessed with inherent skills and perhaps design is not one of your fortes; for this reason hiring a team of design consultants for your project is a wise choice. You need more than just a graphic designer to tackle your ideas and bring them to ... Read >

Get To Monte Casino With First Car Rental

Monte Casino is one of Johannesburg’s prime tourist attractions, offering a world of entertainment for people of all ages. Built in a traditional Tuscan style with rambling streets and walkways; the beauty of this venue is the fact that almost everything ... Read >

The Science of Strategic Planning

Brand strategy can be considered an art form; it has become so developed over the years that there is an actual science to creating the perfect brand and design strategy. Making use of the services of brand consultants will eliminate a lot of legwork. Her... Read >

The Importance of Brand Identity

“We refer to brand identity as the visual expression of the brand." How does your brand appear to the outside world, and what does it say? We all strive towards creating a brand identity that people resonate with; having the brand positioning that the out... Read >

How Do Car Rental Credit Card Deposits Really Work

Over 40% of car rental complaints received at First Car Rental are around the misunderstanding of credit card deposits taken at the time of a car rental. Says Melissa Storey, Executive Head: Strategy, Development & Marketing, “In terms of percentages, ... Read >

Shark Cage Diving in South Africa

Are you a fan of thrills and adrenalin? Do you get a kick out of the extraordinary? If you’re planning a trip to the Western Cape, one thing you can’t afford to leave off the itinerary is a white shark cage diving experience. Gansbaai offers some of the b... Read >

Hermanus Whale Watching

Hermanus has long been known as the whale watching capital of the Cape. This is no wonder, as hundreds of Southern Right Whales make a stop off in Hermanus’ Walker Bay each year to breed. You can get a glimpse of these famous Hermanus whales from the land... Read >

First Car Rental Interview with Mr Vusi Khanyile, Executive Chairperson and founding CEO of Thebe In

With the responsibility of managing a R5,5-billion Assets Under Management company, Mr Vusi Khanyile is a man of many talents, diverse qualifications and a heart firmly grounded in the community. Motivated to help finance community projects in 1992, Kh... Read >

The Importance of Brand Research

We all want our businesses to stand in the limelight; we want to be the go-to people for the services that we offer; we want recognition for our hard work. These common desires can often be starved of reward without a reputable brand to drive your busines... Read >